Entrepreneur and transformation leader.

I bring clarity from vision to strategy across business models, organization, and leadership. In complex transformations, I start with the reality of the context, surface what matters fast, align stakeholders around a few course-setting decisions, and translate direction into practical next steps. Strong analysis and empathetic, conflict-capable leadership come together – especially in demanding settings – so change sticks and results become visible.

What I stand for

With over 20 years of experience, I work pragmatically, responsibly, and with clear accountability. I support my clients in strengthening their future viability. We make visions tangible, actionable, and ready to implement.

Analytical and strategic

Empathetic and connecting

Thoughtful and forward-looking

Team-oriented and comfortable navigating conflict

Structured and reliable

My profile

  • Sparringpartner

    Coach and mentor

    Connector and network builder

    Facilitator and trainer

    Speaker and lecturer

  • Board Member, Neuroth Hörcenter AG

    Managing Director eora GmbH

    President, Foundation Board, Foundation besser-hören-schweiz

    Advisory Board Member, Earwear GmbH

  • Daniela Maag is a grounded strategic designer and analyst. She decodes complex situations with rigour, precision and uncommon speed, surfaces competing priorities and dependencies, and creates the clarity that allows people to see, decide and act again.

    As founder of her advisory boutique VISIELLE, she works with companies, families and organisations in demanding transformatios. VISIELLE stands for Vision. Strategy. Innovation. by ELLE  and for a clear approach: clarify reality, enable decisions, anchor execution.

    Her experience spans top management responsibility, operational transformation and governance development. She combines analytical precision with empathy, directness with composure, and high standards with natural accessibility, including in sensitive and complex situations.

    She serves on boards of directors and foundation boards and holds a doctorate in communication science. As a former elite athlete, she meets demanding situations with endurance, discipline and sustained focus.

  • Please request my full profile by contacting me directly.