Create clarity. Enable decisions. Anchor execution.

Complexity doesn’t follow a template. Benchmarks can offer signals – but context is what matters most. Impact happens when ambiguity turns into clarity and a few sound, durable course decisions. That takes methodical precision.

I’m Dr. Daniela Maag.

With VISIELLE, I support owners, group and executive management, boards of directors and foundation boards, and management teams in demanding transformations – when complex situations need structure, direction, and impact fast.

My strength lies in quickly decoding the starting point, aligning stakeholders, and turning strategy into clear decisions and fast delivery.

What VISIELLE stands for

VISIELLE stands for “Vision. Strategy. Innovation. by ELLE” – and for a clear approach: clarifying complexity, sharpening priorities, and anchoring execution so impact shows up day to day.

What you can expect

Clarity and focus

We quickly decode your starting point, surface the key issues, and set priorities.

Decision readiness and governance

We make trade-offs explicit, define steering logic, decision rights and decision paths, and align stakeholders around shared decisions.

Execution and anchoring

We translate strategy into focused programs, embed it in the operating model, and set change routines that hold up day to day.

Speed without loss of substance

We accelerate decisions and delivery without sacrificing quality, buy-in, or impact.

Who I work for and when I am the right fit

I work with people and organizations that are open to precise analysis, honest perspectives, and consistent decisions. This creates speed, alignment, and sustainable execution.

For owners, entrepreneurs, and founders

You’re facing strategic inflection points or major transformations.

You need clarity on priorities, key levers, and next steps.

You want to use your strengths with focus and make decisions that hold.

For contexts where clarity is possible

Assumptions are challenged.

Trade-offs can be named.

Decisions are owned and implemented.

The VISIELLE approach is called Magic Decoding: the art of creating order – recognizing patterns, categorizing them, and turning them into a clear logic. This quickly turns the situation into a solid basis for decisions and delivery

How I work

Services at a glance

Purpose and vision

Strategy and organization

Governance and performance steering

Operating model and performance

Transformation and change

Innovation and employer branding

  • «With Daniela, we secured our group’s future viability, achieved scalability, and created the greatest possible impact for stakeholders. Daniela brings even more: she is a seasoned executive leader and knows how to motivate and inspire a team.»

    Lukas Schinko – CEO and Chairman of the Executive Board, Neuroth International AG

  • «Daniela always finds the right path—even when it’s a tightrope walk.»

    Joy Müller – Head of Market and Member of the Executive Management, SWICA

  • «Daniela is a visionary and innovative strategist—in everything she thinks and does.»

    Roman Sonderegger – CEO, Helsana

  • «Daniela lives innovation with real enthusiasm! She is highly goal-oriented, and working with her is simply a lot of fun. Daniela impresses with remarkable breadth of expertise and develops teams to peak performance.»

    Donald Desax – Former member of Executive Management, Helvetia Switzerland

  • «Daniela masters the craft of market-oriented strategy development like no one else. She has been an exceptional find for us. She helps us create the clarity we need to make strong strategic and entrepreneurial decisions.»

    Waltraud Schinko – Long-standing CEO, Neuroth International AG

  • «I’m impressed by Daniela’s ability in strategic planning and process structuring. What also sets her apart is her skill in selecting exactly the right tools for each challenge.»

    Max Meister – Founder and Board Member, Swiss Start-up Factory; Swiss Venture Group

  • «With Daniela, we further strengthened our competitive position. Our ability to respond quickly to changing market requirements improved significantly, and we successfully unlocked additional market potential through new business areas.»

    Jörg Schönbacher – Partner, BDO Austria; former Supervisory Board member, Neuroth International AG

  • «Daniela was very effective at structuring complex issues quickly and clearly. We were able to present solution proposals that are implementable for insurers and banks.»

    Marianne Wildli – CEO, Hypothekarbank Lenzburg