Create clarity.
Enable decisions.
Anchor execution.

I'm Dr. Daniela Maag. Through VISIELLE, I support owners, leadership teams, and boards in complex transformations, programmes, and projects: when situations need order, direction, and impact.

I help you shape successful solutions to strategic, organisational, and procual challenges. We bring them to life and anchor them.

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You feel back in the driver's seat: with direction and focus.

VISIELLE stands for Vision. Strategy. Innovation. by ELLE.

There is no blueprint for your situation and no universal formula for success. There is only your reality and your magic.

What you can expect

Clarity on your starting point.

What is really going on, beyond the first narrative? Moments of order make visible what matters.

Clarity on trade-offs.

Which goals compete? What depends on what? Which interdependencies are decisive? Objectified, not interpreted.

Decision readyness.

A few precise options, defined criteria, and a solid decision architecture.

Durable anchoring.

Governance that holds. Execution that delivers. Impact that shows in everyday work

Who I work for

I work with visionaries, makers, and organisational designers, with organisations and people who are open to precise analysis, honest perspectives, and sound decisions.

Are you ready

You ask the real questions, not just the comfortable ones.
You want assumptions challenged and objectified.
You are ready for clear direction and consistent execution.
You want to succeed and make a meaningful difference.

We work ON your organisation

You align it at every level for the future and move your business forward without losing focus. This path is not always easy. It takes courage and hard work. Those who take it, win.

Your challenges

Strategic inflection points are approaching, but the path is still unclear.
Clarity on priorities, levers, and next steps is needed.
Trade-offs must be resolved and decision-making capacity restored.
Development and execution need to be aligned.

How I work

The VISIELLE approach is called Magic Decoding: a structured process that combines precise analysis with design. I don't start with a model, I start with the reality of your context. From there, we create order, decision readiness, and impact. Because in complex situations, staying grounded and making durable decisions is what counts. Benchmarks offer signals, but context is what decides.

More on Magic Decoding

Services at a glance

Purpose and vision

Strategy and organization

Governance and performance steering

Operating model and performance

Transformation and change

Innovation and employer branding

  • «Daniela, is a seasoned executive leader and knows how to motivate and inspire a team.»

    Lukas Schinko – CEO and Chairman of the Executive Board, Neuroth International AG

  • «Daniela always finds the right path, even when it’s a tightrope walk.»

    Joy Müller – Head of Market and Member of the Executive Management, SWICA

  • «I have always experienced Daniela as highly professional. Respectful, peer-level communication truly matters to her.»

    Roman Sonderegger – CEO, Helsana

  • «Daniela impresses with remarkable breadth of expertise and develops teams to peak performance.»

    Donald Desax – Former member of Executive Management, Helvetia Switzerland

  • «She helps us create the clarity we need to make strong strategic and entrepreneurial decisions.»

    Waltraud Schinko – Long-standing CEO, Neuroth International AG

  • «I’m impressed by Daniela’s ability in strategic planning and process structuring.»

    Max Meister – Founder and Board Member, Swiss Start-up Factory; Swiss Venture Group

  • «With Daniela, we further strengthened our competitive position.»

    Jörg Schönbacher – Partner, BDO Austria; former Supervisory Board member, Neuroth International AG

  • «Daniela was very effective at structuring complex issues quickly and clearly.»

    Marianne Wildli – CEO, Hypothekarbank Lenzburg