Create clarity. Enable decisions. Anchor execution.

I’m Dr. Daniela Maag.

Through VISIELLE, I support owners, leadership teams, and boards in complex transformations – when competing priorities need structure, direction, and momentum.

Impact comes from making trade-offs explicit, shaping a few clear options, and putting governance in place that holds through execution. I decode the situation quickly, align stakeholders around a small set of durable decisions, and drive follow-through – discrete and reliable in sensitive contexts.

In complex situations, what matters is staying grounded and making decisions that hold. Benchmarks offer signals, but context is what decides.

What VISIELLE stands for

VISIELLE stands for Vision. Strategy. Innovation. by ELLE – and for a clear approach: clarify what’s real, enable sound decisions, and anchor execution so results hold in everyday work.

What you can expect

Clarity on starting point.

That's really going on – beyond the first narrative.

Clarity on trade-offs.

Where goals compete, what depends on what, and which dynamics are decisive.

Decision readiness.

A few precise options, defined criteria, and a decision architecture that holds.

Durable anchoring.

Governance that holds. Execution that delivers. Impact that shows in everyday work.

Who I work for

I work with people and organizations that are open to precise analysis, honest perspectives, and consistent decisions. This creates speed, alignment, and sustainable execution.

Challenges

You’re facing strategic inflection points or major transformations.

You need clarity on priorities, key levers, and next steps.

Trade-offs need to be made explicit, and decision-making capacity needs to be built.

Contexts

Assumptions are challenged.

Trade-offs can be named.

Decisions are owned and implemented.

The VISIELLE approach is called Magic Decoding: a structured process that combines analysis with design. We surface patterns fast, shape options so they are decision-ready, and translate the key levers into execution through clear governance.

How I work

Services at a glance

Purpose and vision

Strategy and organization

Governance and performance steering

Operating model and performance

Transformation and change

Innovation and employer branding

  • «Daniela, is a seasoned executive leader and knows how to motivate and inspire a team.»

    Lukas Schinko – CEO and Chairman of the Executive Board, Neuroth International AG

  • «Daniela always finds the right path, even when it’s a tightrope walk.»

    Joy Müller – Head of Market and Member of the Executive Management, SWICA

  • «I have always experienced Daniela as highly professional. Respectful, peer-level communication truly matters to her.»

    Roman Sonderegger – CEO, Helsana

  • «Daniela impresses with remarkable breadth of expertise and develops teams to peak performance.»

    Donald Desax – Former member of Executive Management, Helvetia Switzerland

  • «She helps us create the clarity we need to make strong strategic and entrepreneurial decisions.»

    Waltraud Schinko – Long-standing CEO, Neuroth International AG

  • «I’m impressed by Daniela’s ability in strategic planning and process structuring.»

    Max Meister – Founder and Board Member, Swiss Start-up Factory; Swiss Venture Group

  • «With Daniela, we further strengthened our competitive position.»

    Jörg Schönbacher – Partner, BDO Austria; former Supervisory Board member, Neuroth International AG

  • «Daniela was very effective at structuring complex issues quickly and clearly.»

    Marianne Wildli – CEO, Hypothekarbank Lenzburg