Modular. Senior. Impact-driven.

You can engage me flexibly - either as a focused sparring partner or through longer executive assignments.

What matters is the right lever: from clarity to decision readiness, to sustainable anchoring - so impact holds up day to day.

Services in detail

Purpose and vision

  • Clarify future vision and direction

  • Define purpose

  • Align market positioning and pricing

Impact

  • Clear positioning

  • Strong differentiation

Strategy and organization

  • Build market-facing strategies

  • Optimize portfolio and asset structures

  • Strengthen customer focus across the organization

Impact

  • Sustainable business logic

  • Clear portfolio structures

  • Growing market share

Governance and steering

  • Define governance models

  • Set decision rights and paths

Impact

  • Better decisions

  • Value-focused steering

  • Strong value creation

Operating Model and performance

  • Operating model and performance

  • Ensure a future-proof operating model

  • Translate goals into focused programs

Impact

  • Faster execution

  • Higher-performing organization

Transformation and change

  • Foster digitalization and digital transformation

  • Set up stakeholder-intensive change programs

  • Deliver transformative change management

Impact

  • Measurable results

  • Strong stakeholder buy-in

Innovation and employer branding

  • Develop business model innovations

  • Scale start-ups

  • Build business development capabilities

  • Establish innovation processes

    Shape the future of work

Impact

  • New revenue streams

  • Reduced time-to-market

  • Reduced cost-to-market

Rent a brain

Trusted Sparring and structuring – when clarity and direction are needed quickly.

C-Level as a service

Executive assignments – when leadership, steering, and delivery need temporary reinforcement.

How we work together

Boards of directors and foundation boards

Board-level sparring – when decision bases, governance design, and strategy support are needed.

Project and program management

Leading and anchoring complex initiatives – when roadmaps, steering logic, and measurable results need to be delivered.

  • «Daniela has a rare gift: she creates moments of order and, with them, clarity for important decisions. Her analytical approach and her ability to make complex problems understandable—and to reach smart decisions together—contributed significantly to transforming our company.»

    Alexander Hohnjec – CEO, KANTIG; Supervisory Board member, Neuroth International AG

  • «Daniela has experience in the structured build-up and assessment of start-ups, and in particular knows how to develop a partnership-based, trustful collaboration with founders—empathetically.»

    Alexander Stöckl – Director Venture Capital, Philip Morris

  • «Working with Daniela is simply fun! She’s a smart strategist, super fast, and always acts professionally and solution-oriented.»

    Laurent Decrue - CEO Holycode

  • «Daniela supported us significantly with her creativity when launching internal start-ups!»

    Philipp Gmür – Former Group CEO and Chairman of the Group Executive Management, Helvetia Insurance International

  • «Daniela has a quick grasp, outstanding subject-matter and methodological expertise, very strong conceptual thinking, and proven leadership strength—bringing it all to bear effectively. The pitch sessions she moderates are legendary.»

    Daniel Litscher - Calingo Insurance, CEO

  • «In a very short time, we designed and established a new innovation process with Daniela Maag. She understood our needs very quickly and structured our thinking.»

    Manuela Inauen – Head of Product Management, St. Galler Kantonalbank

  • «Working with Daniela was great and, hopefully, will continue for a long time. Daniela has the ability to engage perfectly with both the individual and the group.»

    Markus Jausovec – Former Managing Director, Everlisten

  • «Daniela is demanding but always friendly and fair; competent but never stubborn; engaging in conversation and methodically highly skilled. I have great respect for how she presents herself in front of large audiences.»

    Nino Calarco – Ehemals BD Manager, Broker/IFA-Vertrieb CH, Helvetia Versicherungen

  • «Across all our joint projects, I experienced Daniela Maag as meticulous and visionary. Always action- and solution-oriented, competent, and human. A privilege to work with her.»

    Peter Burri Follath – Member of the extended management team, Swiss NPO

  • «Daniela helped us question internal realities and old habits—and dare something new. The collaboration was always on equal footing, straightforward, and great fun!»

    Sharon Zollet – Product Management, St. Galler Kantonalbank